Project 3-Ministry of Sound Poster

At the beginning of this project, we were given a choice between designing posters for the Ministry of Sound 'Saturday Sessions' or designing a spread for the Typographic Circle. As you can see, I chose the former. My reasoning was that the Ministry brief would offer much greater freedom in terms of imagery whereas the Typographic brief would be more focused on layouts. As you can see from my previous posts I have attempted to vary my creative methods using tutorials and graphic tablets. Due to this diversity of ideas I feel I have produced reasonably final pieces that matches this brief in most respects. I say most as I did not stick to the provided colour palette, I simply felt that the colours chosen were not ideal for the poster designs, for example the purple provided was far to dark which I felt did not coincide with the Ministry of Sound vibe.

My idea of the separated logo is the center piece of these posters. This was one of my most original ideas for this project, the intention was to split the logo up so that it was still recognisable on the individual posters, but would conjoin to create the complete logo if the posters were presented together. I successfully manages to create this effect as well as chance the colour scheme per poster to, what I felt was the most sensible options. I felt, keeping this element consistent throughout the posters I was able to signify them as a series, which was part of the brief. One element of these posters which only came about towards the end of the project was to include a bold, defined to pronounce the month the poster is representing. This was another part of the posters which remained consistent throughout, only  the colours of the fill and outline changed slightly to best fit the individual posters. One other, less noticeable feature I added towards the end of the project was the date headings on the posters. While subtle, I find this feature really helps to the consistency of the posters. My strengths for this project I feel lie in the creativity each poster contains, the way the draw in your eyes, and in terms of colours chosen. My weaknesses I feel lie in layout, I am not 100% happy with the layout of my posters, I feel, on review, that I may have focused to heavily on the imagery and making that stand out that the text is lost slightly.