Final Packaging Designs

In the end then, I was able to digitally produce 3D visuals of my packaging ideas, incorporating the base packaging and the logo ideas I developed.

Due to the packaging itself being so basic at first glance, I thought that the uneditied version of the Phonica logo placed at the centre of the box would suit it best with only the addition of the black border to give the packaging more impact. I also showed how the packaging would be unveiled to reveal its contents in a more interesting way then just tearing the box apart. This packaging would be lifted to reveal the stand and vinyls/CD's inside.

The alternative to the above packaging, the idea, as previously mentioned, was to have the choice between these two packaging designs depending upon the want/need for the stand or not. After some testing with the chosen logo alterations, I found that this design suited the packaging more then others. I also added the line and dot that are present on the Phonica logo to the spools that the strings wraps around which I thought helped to further represent the company on the packaging.

Keeping in line with the Phonica style of a fresh, clean look, I the outwards fading Phonica logo with nothing else. As with the other designs, this black and white look keeps in line with the Phonica website which is very simplistic and contemporary in terms of colour palette. This packaging was the basic idea for the speakers that are available on their website. While the actually speaker packaging will no doubt come in several sizes, in my experience, the boxes tend to be a similar rectangular cuboid shape, as such I designed one packaging design that can be scaled to fit the different sizes. I also showed, once again, how the packaging will be opened, revealing the delivered item and peripherals that come with it (thank you cards etc).

Lastly, I created the final packaging designs for the artwork packaging. Once again using the original Phonica logo, but in a more unusual way. Having the 'n' in 'Phonica' placed across the divide in the packaging, I used the dots beneath it as finger holes to easily open the packaging once the tape had been removed. Doing so would show the artwork, secured in a tray with small divets for easy access. On the inside of the doors to the packaging, like the speaker packaging, would be any additional peripherals secured by two corner tabs so that they are not loose during transportation.
Overall I am pleased with the actual packaging ideas, the execution however is something that has let me down I feel. Having spent too long on development, I have let myself down in the actual presentation of the final ideas due to lack of time. While the packaging is going to be black and white, the way I have constructed the final pieces has left them looking somewhat unfinished. Hopefully I will come back to these in the future and will learn from this time management error of mine.