This is something I found especially difficult, particularly when it came to thinking of a name as I did not want to just use my name. First of all I used the idea of teeth as frame for the text. This resulted in 2 quite interesting ideas both of which I was quite happy with even if the name 'Connor Design' is ridiculous.
To try and add a bit of diversity to my brand ideas, I tried to go down a different route in terms of the images. I thought I would go down a more unusual and less common route of lots of tone and detail with a heavily sketched appearance. For this I decided to draw an crazy evil robot head with the name 'Roboticus' next to it. The name came from a play on my surname, Roberts-->Robots-->Roboticus.
(When I sketched it, I did not anticipate that it would not fit the page)
While out of my designs, the robot idea is my favourite idea, however it seems a little unsuitable for a brand logo, it would also take along time to vectorise or sketch with a graphics tablet. The heavy tone and detail could work against the logo is the sense it will be void of bright bold shapes to catch the eye. You could argue however that due to the large image, sketched tone and font, that it would stand out amongst the simpler, more usual logos.
In the end I decided to go with the 'Braces" idea, out of the 2 teeth ideas I preferred this one due to its darker feel. Not only that, but I feel that the text stands out more and includes more specific details such as the brace wire wrapping around. I also feel that, because it has been scanned in from my sketch book, the colour from the lines have a faded appearance, which looks far nicer then if I were to go over it in the graphics tablet.
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