Project 1- Staff Bistro

The brief for this project was to design a new logo and brand name for the Staff Bistro based at Newcastle College. The brief contained very little restrictions in terms of names, colours, symbols etc, so we were given free reign to design the logo however we wish within the parameters of our skill level.

     

After a suitable amount of ideas generation for the name, I settled on naming the bistro 'The Attic' based mostly on its location within Rye Hill House. I felt the name was homely and welcoming, however, the lack of relation to a restaurant or food left the name questionable.

In an attempt to solve the name issue, I made some designs that involve cooking cutlery to help form a connection to what The Attic does. Unfortunately I felt these above ideas were lacking in some aspects, such as colour and an eye catching appeal.

My final piece is the culmination of all my criticisms to previous segments of work, the addition of some ideas that were implemented towards the end and heavy usage of initial ideas. The first thing worth mentioning is the continuation of the cutlery idea to help form the connection between The Attic and food, I feel that, in comparison to the previous idea, the cutlery is not as subtle, but this helps to rid the concern that my logo would not so eye catching. One idea that I introduced fairly close to the end of the project, was the integration of the college blue. This pastel blue was, I believe, would be a welcome colour to use in any case, but fortunately, it happens to link back to college. Lastly, my favourite feature of this piece is the double T building shape, this idea was one of my earliest and instantly drew my attention as an idea I should take forward. I feel that shape helps to centralise and frame the entire logo, giving it a lot more structure. Overall I can not help but feel that, for a staff bistro, the logo is not entirely suitable, it seems to rigid and simple, it does not link to healthy food at all, and the cutlery in the center looks somewhat out of place. Hopefully, in future projects I will be more educated in Illustrator and Photoshop, and therefore able to try to develop more unusual ideas, and when couple with greater knowledge and a greater source of inspiration, I will also be able to think of a wider variety of initial ideas.