Given the short space of time I had available after producing a range of initial ideas and development, I feel the final pieces I created were quite suited to their task, one of which I personally prefer much more then the other. As a brief overall, including my Harbour House work, I feel this is one of my more successful briefs. In terms of research I have delved much deeper into the area I am working in giving me a greater understand of what is suitable and aiding my initial ideas generation. Particularly in my Harbour House work, I have been able to produce a wide range of ideas based on my research and have applied in different formats suited to the field of branding.
My first final piece, the one I prefer less, was my type based. Normally not one for typographic work, I thought that I would give myself a small challenge by forcing myself to work out of my comfort zone. So I dabbled, very simply, in the creation of a font using, predominantly, the shape tools and the pathfinder functions. While I quite like the font I have created, as an overall piece, I was left feeling quite disappointed by the result, perhaps had it been placed in situ somehow, it may have looked more suitable, but it is unlikely. Quite simply, it's too simple, I do not mind the style of the font, but on it's own, it lacks any real impact.
This logo, on the other hand, I found myself surprisingly pleased with. Created using Illustrator, I used a few more unfamiliar, yet useful techniques, such as offset path, rotate tool and textures (though they are much easier to apply in Photoshop). Removing the lack of impact issue present in the previous final piece, this logo is an instant improvement. The main issue I have with this logo is the crossed rackets in the background. This is something I thought about before I did my second set of research, finding that the Wimbledon logo shares this as well, despite this I decided to take this forward, because frankly, it was one of the only things I really wanted to take forward from my ideas. In the end I feel the whole thing works however and shows developed skill on my part, being able to apply smaller details that might be individually overlooked but together help to create a successful final piece, such as the text in the center green circle of the gradient in the outer ring.
