Anyone in the creative industries is surely aware of D&AD as it is usually the ultimate goal of any creative to receive one of their renowned yellow pencils, or if you are really aiming high, their black pencils. D&AD also release an annual book packed full of the very best work produced within that year over all creative sectors such as graphic design, photography, animation, film making, etc.
I have been fortunate enough to purchase the 2009 and 2011 edition and I can say first hand how full these book are of inspiration. After all, they are full of the best pieces of work from that year showing the most creative and effective ideas.
I would say if you are after inspiration in a more specific area, say logos for example, this may not be the most useful, however, if you just want to get ideas for your creative field in general, then I can not imagine and more useful book.
I would say if you are after inspiration in a more specific area, say logos for example, this may not be the most useful, however, if you just want to get ideas for your creative field in general, then I can not imagine and more useful book.
